Passion Vs. Apathy
There is a humorous anecdote told of an English studies teacher who once asked her student, “What's the difference between ignorance & apathy?", to which the disinterested student replies, "I don’t know and I don’t care".
In truth, the two are actually closely linked.
Education & Sharing Day USA
Just a short while ago President Biden signed a proclamation declaring today, April 19, 2024, Education & Sharing Day USA.
Established in 1978 by a joint Congressional resolution, Education & Sharing Day U.S.A. focuses on the very foundation of meaningful education: instructing our youth in the ways of morality and ethics, and teaching them an appreciation for divine inviolable values.
Freedom Redefined
As we usher in the holiday of Passover, the time of our freedom, we also reflect on the meaning of freedom in our own daily lives.
Passover is the festival of freedom from slavery. But it seems surprising to celebrate freedom by eating Matzah and not eating bread! Even more so, only forty nine days after leaving Egypt, the Jewish people received the Torah which includes both many positive Mitzvot and prohibitions. Aren't restrictions the exact opposite of freedom?
Commitment
A real commitment also requires sacrifice to a certain extent. Being that we have limited time, resources and energy, when we say yes to one person, client, or job, essentially we are also saying no to someone or something else.
In Yiddish there is a popular expression, “Mir Ken Nisht Tantzen Oif Tzvei Chasunos,” loosely translated, “we cannot dance at two weddings (simultaneously)”. While we make time for the things that are most essential to us, we are also sacrificing other comforts, luxuries or even important things that may not make it to the top of our to-do list.
An Inverted Reality
Following the miraculous hostage rescue in Rafah over a month ago (as detailed in last week's email), a few of the officers who took part in the mission shared their experiences during an impactful media interview:
“Was the risk worth the rescue of two people?” the reporter asked. Commander D doesn't think for long and answers: "We don't look at in terms of a person being worth the life of another, and if two soldiers die the operation is a failure. It's not a zero-sum game. There is something here that's far bigger in its substance. I won't say that we in the unit are worth less, but we've taken on ourselves the understanding that we're ready to be harmed for something bigger than a single person, that's who we are."
The Ultimate Sacrifice
After a daring hostage rescue in Rafah last year, several IDF officers who participated in the mission reflected on their experiences in a powerful media interview.
“Was the risk worth the rescue of two people?” a reporter asked.
Commander D responded without hesitation:
"We don't measure a person's worth in comparison to another. If two soldiers die, it doesn't mean the operation is a failure—it's not a zero-sum game. There's something much greater at play. We accept the responsibility that we may be harmed for something bigger than ourselves. That's who we are."
Shabbat Shalom From the Skies of Tehran
“We, the pilots and navigators of the Israeli Air Force, are currently flying in formation over the skies of Tehran, on our way to strike targets of historical consequence,” a pilot says in footage released from inside the cockpit of Israeli fighter jets.
“We are in a campaign whose objective is to eliminate an existential threat to Israel,” the pilot continues. “We will reach anywhere, any enemy, for our country and for the security of our families. We will continue fighting as long as required, around the clock, and we feel your support at all times.
The Return of Hostages
At 1:49 a.m. on February 11, 2024, Israeli special forces carried out a complex and perilous hostage rescue operation in Rafah. Israel's elite officers employed their bodies as shields to protect two hostages amidst a flurry of bullets during the dramatic pre-dawn raid that liberated the captives.
The success of the operation relied on a synchronized assault, which involved targeted airstrikes against Hamas terrorist positions. These airstrikes served to divert the attention of the terrorists and eliminate potential threats, thereby enabling the safe extraction of two Jewish hostages, Fernando Simon Marman and Louis Har.
A Gift Which Money Can’t Buy
Kivi Bernhard, an international keynote speaker and author of the highly acclaimed "Leopardology: The Hunt For Profit In a Tough Global Economy," received an invitation to deliver the opening address at a prominent Microsoft conference. The event was expected to host hundreds of international figures vital to Microsoft's business, including Bill Gates.
The Big Picture
“Don’t Sweat the Small Stuff”. This popular saying is often used to remind ourselves or others that it isn't worth getting upset or stressed about minor issues.
Effective managers are able to share the vision of their company with their employees and partners so that while each team member may be preoccupied with their specific tasks on a daily basis, they also understand how their work contributes to the success of the business as a whole. This realization motivates each member of the team to carry out even seemingly trivial tasks with the greatest care and at the same time not allow inconsequential challenges to consume them.
Anatevka
While the name Anatevka is famously known as the village from “Fiddler on the Roof”, in recent years, the modern village of Anatevka was established by Rabbi Moshe Azman, one of the Chabad representative in Kiev, to house refugees attempting to escape the Russian bombing on the eastern border of Ukraine.
Singing Shalom Aleichem in Arabic
Freed Israeli hostage Daniella Gilboa recently shared that during her captivity, she and four fellow hostages learned to recite the traditional Shabbat song Shalom Aleichem in Arabic—out of fear they would be overheard.
Her revelation is one of many stories of faith that emerged from the hostages in Gaza, demonstrating how faith and Jewish observance provided them with strength and resilience in their darkest moments.
Who Invented AI?
It's hard not to be amazed by the rapid advancements in artificial intelligence (AI) over the past few years. Many people feel a mix of wonder, excitement, and uncertainty about what the future holds. Many experts predict that AI will usher in a golden age of abundance, where goods and services become so affordable that a high standard of living will be accessible to all. Others, however, express concern about AI's potential to disrupt the job market, affecting hundreds of millions of workers worldwide.
Finding Community in a Bomb Shelter
A few hours before the start of Purim this week, I received a call from a member of the JBN community. He and his family were in Israel for an extended stay and suddenly found themselves in the midst of war. Air raid sirens had been sounding regularly, forcing them in and out of bomb shelters throughout the day.
Because of the security situation, he was unable to go to synagogue to hear the reading of the Megillah. Yet Purim had already begun in Israel, and he was determined not to miss the mitzvah.
Israel: Post October 7
Uvda, described by Variety as “the local equivalent to CBS News' 60 Minutes”, ran a segment that featured United Hatzalah members Avi and Avi who had been celebrating Shabbat and the holiday with their families and community when they first heard the news of the horrific attacks on October 7th. Following the Torah's injunction that saving a life supersedes all other laws, they jumped into their ambulance and started heading south.
Priorities: Business or Clients?
Providing good customer service is an important part of any successful business. However, to what extent should a company be ready to accommodate a client's request or perhaps absorb a financial loss? What if the loss came as a result of extraneous circumstances such as a pandemic which is beyond the control of the business or the client?
Priorities
With only so much time in our day and with a finite amount of resources and energy, we are often faced with the challenge of prioritizing and choosing between various responsibilities and opportunities to engage with at any given moment.
This may express itself in finding the right work-life balance such as choosing between staying an extra hour in the office or returning home to spend quality time with our children before they go to bed. Or it may manifest itself in how we choose to invest our philanthropic dollars or community engagement.
Unconditional Love
A little while ago, after being disciplined for misbehavior, my son innocently asked me, “Do you still love me?”
It’s easy to dismiss children’s words as just blabber. Though, often enough, the most profound ideas and insights can be gleaned from the expressions and refreshing questions of small children.
By asking “Do you still love me”, he was essentially wondering if a parent's love to a child is unconditional or if it is conditional on good behavior.
The Power of Transformation: From Gaza to Times Square
When Segev Kalfon was held hostage in Gaza, he witnessed fellow captives paraded on stages before evil crowds in cruel propaganda spectacles. In the suffocating darkness of the tunnels, he made a quiet vow: if he were ever put up on that stage, he would use it not for humiliation — but for faith. He dreamed of declaring Shema Yisrael, Judaism’s timeless proclamation of unity, before the very savagery that sought to break him.
By the time he was released, the staged ceremonies had stopped. The captors had removed the platform.
So he found another one.
Celebrating Life
On Purim we celebrate one of the most joyous times of the year- the holiday of Purim.
It commemorates the (Divinely orchestrated) salvation of the Jewish people in the ancient Persian empire from Haman’s plot “to destroy, kill and annihilate all the Jews, young and old, infants and women, in a single day.” Literally “lots” in ancient Persian, Purim was so named since Haman had thrown lots to determine when he would carry out his diabolical scheme, as recorded in the Megillah (book of Esther).

