First Impressions
Research indicates that first impressions are formed within 7 seconds. In fact, experiments conducted by Princeton researchers even suggest that individuals can make accurate judgments of others within as little as 1/10 of a second.
The 7-Second Rule has become a powerful tool for marketers, salespeople and communicators alike. It’s about getting your message across quickly and effectively.
First impressions wield significant influence over how we perceive individuals, brands, businesses, organizations or ideas.