Social Conformity
In the 1950s, Solomon Asch, a young Jewish immigrant from Poland, conducted a series of psychological experiments to explore how strongly peer pressure influences the choices we make in our decisions and lifestyles. Known famously as the Asch Conformity Experiments, these studies revealed that nearly 75% of participants conformed to group opinions at least once, even when those opinions contradicted reality, illustrating a common willingness to disregard personal perception for group acceptance.
Stepping out of our Comfort Zone
Stepping out of our comfort zone is perhaps one of the most important lessons that we can implement while developing a business or an organization.
It is an essential part of developing a business or generating revenue yet it can not be taught in a classroom setting or through a virtual webinar. It must be tried and experienced first-hand through trial and error. The overwhelming positive results are generally unanticipated and often take us by surprise.